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В кластер входят документы о функционировании и открытии розничных магазинов Microsoft, но не входят документы о представлении компании на выставках.
Общие признаки: открытие магазинов Microsoft, посетители Microsoft Store, стратегия розничных продаж
Группа выше: Microsoft в России и рознице
Смысл: Microsoft is opening its own retail stores in the US to compete with Apple and increase brand loyalty, timed with the Windows 7 launch.
Microsoft plans to open retail stores near Apple Stores to boost brand loyalty coinciding with the release of Windows 7.
Смысл: The text points out that a massive crowd at the opening of a Microsoft Store was driven by free concert tickets for the Black Keys, not by an interest in buying Microsoft products.
A huge crowd at a new Microsoft Store opening in Seattle was actually there for free Black Keys concert tickets, not to shop.