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В кластер входят документы о маркетинговых акциях и программах лояльности Microsoft, направленных на привлечение пользователей или стимулирование продаж устройств и сервисов.
Общие признаки: предложения от Microsoft, стимулирование покупок, бонусы и вознаграждения для пользователей
Группа выше: Microsoft в России и рознице
Смысл: The text describes a Microsoft promotional event where users could receive up to $350 back via a Visa prepaid card for trading in various old mobile devices (iOS, Android, Blackberry) upon purchasing a Windows-based device, specifically available for US residents.
Microsoft partnered with Clover Wireless to offer US users up to $350 for trading in old mobile devices when purchasing a new Windows device.
Смысл: Microsoft launched a limited-time trade-in program in the US and Canada where users could exchange old iPads for gift cards to incentivize the purchase of Microsoft Surface tablets.
Microsoft offered gift cards in exchange for old iPads to lure users toward the Surface tablet line in the US and Canada.
Смысл: The text informs readers about a limited-time holiday promotion from Microsoft where Skype users can obtain a free year of premium collaboration features and an ad-free experience by following a simple registration and voucher activation process.
A guide on how to get a free year of Skype's ad-free and collaboration features via the Skype Collaboration Project.